The Lifestyle sector is characterized by continually shortening product lifecycles, very tight time-to-market cycles, and consumer tastes and preferences that change at a frenetic pace. In this fiercely competitive scenario customers are relentlessly pursuing products with a “difference” along with enhanced shopping experiences, information on-demand and more meaningful ways to engage with products. This is an industry driven by emotions, aesthetic sensibilities and an impatient need for more choices – a mindset like this presents its own unique set of challenges.
Moreover, customers now have multiple digital channels for encountering and engaging with lifestyle products and brands: television, mobile, web, social media and online shopping spaces. With consumer attention fragmented across so many touch points, aspects like outreach and engagement become complex issues.
Inspire Infosol can help you in developing technology solutions to handle these challenges. Here is an indicative list of the value additions that we can provide as a stakeholder in your roadmap for digital transformation:
On the basis of its in-depth expertise in the Lifestyle industry, Inspire Infosol has created accelerators that are specially designed to enable you to attain your retail goals. Our comprehensive ecommerce framework ‘GoDigital’ is versatile, readily adaptable and capable of helping you meet the formidable challenges of the Lifestyle business by leveraging a mix of both traditional as well as digital channels.