Since the first wave of plain websites and e-mail marketing, the world of digital communication has evolved more than anybody could have ever imagined. In today’s new and more complex system, the various challenges that arise involve the delivery of text, graphics, animation, audio and video across multiple platforms, browsers and devices. In such a situation, the key objective is to create an engaging experience which is unified across all the aforementioned platforms. In order to counter these issues a thorough blend of creativity, communication science and technology can be used. These solutions that emerge from the application of these disciplines are known as UI (User Interface) and UX (User Experience).
UI/UX is an area of core competence at Inspire Infosol and is closely aligned with the company’s user-centric approach to the process of developing solutions. We believe that the needs of end-users should be central to the process of developing and delivering an ideal user experience. This is achieved by adopting and implementing a well-structured process from blueprints and wireframes to prototypes and mock-ups – backed by a highly skilled team of designers, developers and project managers.
The portfolio of UI/UX Solutions at Inspire Infosol includes:
A meaningful and effective UI/UX Solution is built upon an in-depth understanding of the target user and the business objectives underlying the UI/UX initiative. The research that precedes the solution establishes the foundation for strategic decisions, design, content and Information Architecture (IA). During the Research phase, Inspire Infosol works closely with the client to identify knowledge gaps, thereby aligning the UI/UX initiative with real user expectations.
Our analytical approach delivers strategic insights on how customers will respond, interact and engage with the client’s website or app.
The Research phase encompasses:
This is the process through which the visual structure, placement of textual/graphic elements and presentation of information is carried out in accordance with user expectations, user mind-maps and intuitive design principles. The use of wireframes is an excellent tool for visualizing data structures, Information Architecture (IA) and other UI features.
At Inspire, our UI/UX teams work closely to ensure the cohesiveness of information, its presentation, its structure and the sequence in which it is consumed by the user. The process also facilitates ongoing testing of workflows and navigation models.
The IA & Wireframes development phase includes:
The objectives of the UI/UX Solution have already been defined during the Research phase. Inspire Infosol now works with the client to establish the appropriate KPIs (Key Performance Indicators). Through a series of user testing sessions, the information can be mapped on to the design requirements; the analysis emanating from the user testing sessions provides actionable design guidelines.
Inspire Infosol uses various user testing models ranging from remote user testing to one-on-one user sessions to gather the requisite information. Typically, the user testing phase encompasses:
The IA stage is certainly important in building a cohesive and well-integrated user experience but it doesn’t necessarily create user engagement. In this phase, Inspire Infosol maps design principles on to user profile to create user-centric design that is intuitive, aesthetically pleasing and synergistic in terms of the client’s product/service. This phase is all about making an emotional connection with the target user. Moreover, it is important for the brand communication and graphics to be aligned with other offline media (magazine ads, television commercials, POS, OOH, etc).
The look-and feel is developed in a way in which the content (and the context of such content) is aligned with the natural behaviour of the user, leading him/her into a deeper level of engagement with the brand.
The UI Design phase would include:
The development of the front-end is a critical aspect of the overall user experience because it represents the user’s first interface with your website or app. This is where Inspire Infosol’s extensive domain expertise plays a key role – in ensuring that the webpage or app “behaves” in the way in which it was designed. We use the latest technologies and our design expertise to ensure that all design elements are converted into functioning code at the pixel level. Coding is carried out in accordance with contemporary standards and benchmarks. Moreover, Inspire provides full support at the time of integrating the design with the backend system.
The tools used during this phase include:
Our designs and codes are backed by a 60-day Warranty to facilitate seamless hassle-free implementation. Moreover, we offer comprehensive technical support during the backend integration phase to ensure effective last-mile delivery of the UI/UX Solution.
User-friendly Approach and Work Style:
Inspire Infosol integrates with your team and becomes an extension of your organization, taking complete ownership of the solution development process.
Advanced Design Studio:
Inspire Infosol has a proven track record of delivering creativity and design excellence at par with global standards and benchmarks.
Inspire Infosol has extensive domain expertise in the tech solutions space. This makes us a well-rounded IT solutions and services partner for technology requirements in connection with UI/UX Solutions.
The Retail & eCommerce space is one in which technology has emerged as a key differentiator. In this fiercely competitive environment customers are relentlessly pursuing enhanced shopping experiences, information on-demand and more exciting ways to engage with products and services.
Inspire Infosol can help you in leveraging technology to handle these challenges. Here is a quick summary of the value addition that we can provide as you traverse the path charted in your digital transformation roadmap:
Leveraging its expertise in the Retail & eCommerce space, Inspire Infosol has created accelerators that are specially designed to enable you to attain your retail goals. Our comprehensive ecommerce framework ‘GoDigital’ is versatile, readily adaptable and capable of helping you meet the formidable challenges of the Retail business using both – traditional as well as digital channels.